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Mobile marketing blog
5 golden rules for a successful CRM implementation!
Posted on April 16th, 2010 by buongiornoWith the support and pervasiveness of technology, the goal for CRM managers this year is to truly gain a 360-degree view of the customer which will enable brands and companies to improve the quality and satisfaction of each customer interaction and maximize the profitability of customer relationships.
US economists are predicting an increase in customer spending this year but the challenge remains how to engage this post-recession consumer. 2010 is going to be up close and personal, digital and mobile, like it or not. Here the 5 key trends for 2010.
Learn moreInternet’s future is mobile, says Morgan Stanley
Posted on April 9th, 2010 by buongiornoMorgan Stanley, the leading global financial services , firm released "The Mobile Internet Report," a comprehensive overview of the rapidly changing mobile internet market composed by Morgan Stanley global technology and telecom analysts.
Learn moreBUONGIORNO!DIGITAL VERLEIHT DEM MOBILE MARKETING EINE EUROPÄISCHE DIMENSION
Posted on March 30th, 2010 by buongiornoEin großes Netzwerk, das sich dem Marketing und der Kommunikation mittels Mobiltelefonen, Internet und sozialen Netzwerken widmet, mit Büros auf den wichtigsten Märkten Europas.
Learn moreHotsms further as Buongiorno Digital
Posted on January 12th, 2010 by admin10 years after its establishment HotSMS is rebranding under the name of its parent company Buongiorno Digital.
Amstelveen, 12 January 2010 – Ten years after its establishment and nearly three years after being taken over, HotSMS will be known as Buongiorno Digital (B!Digital) as from today. Since the takeover in February 2007 by the international, stock exchange listed Buongiorno, HotSMS continued to operate under its own name but as part of the Buongiorno Marketing Services division. All 8 countries where Marketing Services has local offices are changing name to Buongiorno Digital. The rebranding also marks the launch of the new site www.buongiornodigital.com.
Adhish Kulkarni, Managing - Director B!Digital UK - on Google acquisition of AdMob
Posted on November 12th, 2009 by adminAdhish Kulkarni, Managing Director of B!Digital, says the acquisition is an important step in validating mobile as a sustainable, profitable advertising medium at a time when other mobile advertising brands have exited the market.
“Admob being primarily linked to CPC (cost-per-click) performance marketing still leaves the premium space open - one of the reasons B!Digital recently launched our own mobile advertising marketplace,” says Kulkarni. “Given the rapid expected growth of the medium, we feel there is lots of room for competition to thrive as long as you keep focus. Finally, this move cements Google’s strategic emphasis on mobile, which also means they may be looking to fill other gaps in the mobile advertising marketplace such as SMS marketing, which are today out of scope for Admob.”
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