Adhish Kulkarni, Managing - Director B!Digital UK - on Google acquisition of AdMob

Posted on November 12th, 2009 by Posted by: admin

Adhish Kulkarni, Managing Director of B!Digital, says the acquisition is an important step in validating mobile as a sustainable, profitable advertising medium at a time when other mobile advertising brands have exited the market.
“Admob being primarily linked to CPC (cost-per-click) performance marketing still leaves the premium space open - one of the reasons B!Digital recently launched our own mobile advertising marketplace,” says Kulkarni. “Given the rapid expected growth of the medium, we feel there is lots of room for competition to thrive as long as you keep focus. Finally, this move cements Google’s strategic emphasis on mobile, which also means they may be looking to fill other gaps in the mobile advertising marketplace such as SMS marketing, which are today out of scope for Admob.”