The Mobile Applications Market

Posted on May 24th, 2010 by buongiorno

Since the opening of the Apple Store, Apple, entrepreneurs and other companies have proven that mobile applications can not only be saleable, but that the best can become phenomena and superb revenue makers.

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The future of marketing? Looks at social media

Posted on May 7th, 2010 by buongiorno

In the past 6 months, marketers have shifted their attitudes toward social media marketing spending. This was recently affirmed in the new study, “The CMO Survey”, from Duke University’s Fuqua School of Business and the American Marketing Association. 

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Mobile marketing: digital ad spend to surpass print in 2010 for first time

Posted on April 30th, 2010 by buongiorno

For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell.

The data, collected in December 2009, quantifies how advertisers have planned their 2010 spending coming out of the major 2008-2009 global economic crisis

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Mobile Advertising has a large untapped potential and now might be the right time to acquire first-mover advantages

Posted on April 23rd, 2010 by buongiorno

Informa forecasts that the global mobile advertising market will be worth $12.09 billion by 2013.

This is a great opportunity for those brands intended to maximize this potential, in 2011, mobile advertising will be worth US$6.1 billion, of which US$1.5 generated from Europe.

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5 golden rules for a successful CRM implementation!

Posted on April 16th, 2010 by buongiorno

With the support and pervasiveness of technology, the goal for CRM managers this year is to truly  gain a 360-degree view of the customer which will enable brands and companies  to improve the quality and satisfaction of each customer interaction and maximize the profitability of customer relationships.

US economists are predicting an increase in customer spending this year but  the challenge remains how to engage this post-recession consumer. 2010 is going to be up close and personal, digital and mobile, like it or not. Here the 5 key trends for 2010.

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